At Carrie Beam Consulting, our practice focuses on three core competencies. Below are descriptions of each, along with links to relevant case studies.

Predictive Analytics for Direct Mail
Are you in the direct mail business? Do you need to know which customer is most likely to respond? Do your bifolds perform better than color postcards in Chicago? Is it worth paying more for a list of households who own a vehicle? Would you like to score your internal mailing lists?

We can take your past data (who you mailed to, and who responded) and create a custom response model indicating that for a certain product, men are more valuable prospects than women, and for another product, you’re much better off mailing to suburban families.

We can score your internal mailing list into deciles. We can arrange data appends for you. And of course we can help you decide which new lists to purchase that best match your target demographics.

The result: Better targeting, less waste, and higher ROI.

Market Segmentation
“Where should I spend my first dollar?” Agencies always need to know, and we can help them find out. Carrie Beam Consulting takes basic primary market research data, transforms it into custom clusters and market segments, and then calculates the lifetime value of each cluster.

The result: You know which cluster is the most important, so you can budget your marketing dollars wisely and focus your campaigns clearly. These are not “canned” commercially available clusters; these are real-time, custom clusters reflecting your particular customers, your special target audience, and your proprietary marketing strategy.

Want to play with the numbers more? We can also provide an ROI Calculator, a spreadsheet offering you the immediate ability to explore various “what if” scenarios—a handy tool for setting goals and trading off between competing priorities.

Please see the following:
Ad Campaign Case Study

Survey Analysis
Carrie Beam Consulting takes basic survey results in any format (Survey Monkey, Excel, etc.) and then uses cutting-edge analytical tools to help you uncover the story in your data. We cross-tabulate; compare responses by year, region, and other criteria; test for statistically significant variations between groups; and customize data filters to best suit your needs.

The result: Once analyzed, we’ll transform the results into a beautiful PowerPoint—complete with summary points, pleasing graphs, and other visual aids—for you to present to your client, marketing team, or executive board.

Please see the following:
Positioning Statement Case Study
Employee Satisfaction Case Study